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AIA Announces Publication of Media Isn't a Four Letter Word

WASHINGTON, D.C., September 24 - The Aerospace Industries Association today announced the availability of a new edition of Media Isn't A Four Letter Word: A Guide to Effective Encounters with the Members of the Fourth Estate.

Written by veteran public relations practitioners David J. Shea and John F. Gulick, Media Isn't a Four Letter Word provides practical advice for business executives on ways to work effectively with the news media. Initially published in 1994 by the Electronic Industries Alliance (EIA), the book has been significantly revised and expanded in this fifth edition to include perspectives from several prominent print and broadcast journalists.

Former White House spokesman Mike McCurry writes in the book's foreword, "The authors have captured just about all the good advice there is and packaged it in this easy-to-read, simple-to-understand guide."

Shea and Gulick both began their professional careers as information officers in the United States Air Force. In 1988, Shea joined Raytheon Company in Washington, DC, where he is director of media relations. After serving ten years at Computer Sciences Corporation in Falls Church, VA, Gulick started a media and public relations consulting practice in the Washington, D.C. area in April 2002.

Media Isn't a Four Letter Word may be ordered for $19.95 from AIA or the authors.

P.A. Rel 2002-21

09.24.02

-AIA-

Contact: Matt Grimison, AIA
(202) 371-8548
matt.grimison@aia-aerospace.org