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 Media Isn't a Four Letter Word: A Guide to Effective Encounters with the Fourth Estate Written by veteran industry and government public relations practitioners David J. Shea and John F. Gulick, Media Isn't a Four Letter Word is a comprehensive compilation of practical tips and valuable guidance in dealing effectively with the news media. Foreword by Mike McCurry. "Anyone who deals with the media should memorize this book by two of the savviest professionals in communications." -David Silverberg, Managing Editor, The Hill
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