- Advocacy & Policy
- Research Center
AIA is excited to announce the recent launch of a publicly supported crowdfunding campaign called “We are the Explorers: A movie trailer for our space program.” This campaign will place a promotional video about space exploration into movie theaters around the country for the premiere of the highly-anticipated movie, “Star Trek Into Darkness.” The trailer will serve to inform the public that human spaceflight is alive and well in the post-Space Shuttle era, and most importantly, it will help inspire students become interested in exciting technical careers. As the voice of the U.S. space industry, AIA is excited to harness widespread public support for space exploration to encourage new generations to pursue education and careers in STEM-related fields (science, technology, engineering and mathematics).
Coupled with our current “We are the Explorers” campaign, AIA has been developing new space-themed educational materials for the general public. Late in 2012, AIA published the report, Space in Our World, to illustrate how the space program has become interwoven throughout society into our daily lives.
The “We are the Explorers” movie trailer represents the first use of the silver screen by AIA to educate large audiences about the excitement and promise of space exploration. It was originally AIA’s goal to raise $33,000 over a period of 30 days for the campaign. However, some thousands of social media hits and dozens of news stories later, we’re proud to announce that we’ve already raised over $50,000 in slightly under a month.
This immediate and organic support from the public encouraged AIA to quickly expand the campaign and set a new goal of raising $94,000 by May 1. Based on the funds raised so far, AIA will be able to put the trailer in theaters is most major cities of the country. If we reach our fundraising goal, the trailer will run in theaters in all 50 states – over 750 movie theater screens across the country! To accompany this trailer, AIA will also be developing a web-based action center where audiences may learn more about and act to support the U.S. space program.
With NASA prohibited from purchasing advertising for its programs, AIA is determined to get the word out about the great work our space agency is conducting . As we enter into an exciting new era of spacecraft development for the Commercial Crew and Cargo program, Orion Multi-Purpose Crew Vehicle and Space Launch System programs, as well look forward to the upcoming launch of the James Webb Space Telescope, we’re confident our crowdfunding campaign will enrich the movie-going experience of people around the country. We are particularly encouraged that young people attending the movie will learn that they can be a part of an inspiring space program that exists right now, let alone the one that we can imagine occurring centuries from now.
To further boost this effort, AIA is teaming with the Challenger Center for Space Science Education in a partnership aimed at inspiring students to pursue careers in space and STEM-related fields.
AIA’s crowdfunding campaign demonstrates that Americans still do care about the space program and the future of U.S. space exploration. Join with the 1,500+ individuals who have already contributed and the thousands of others how have helped us spread to word for this exciting public engagement campaign. To learn more about this campaign, visit http://adsforspace.com, and share your enthusiasm by posting this to Facebook or tweeting your support.