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This year, March came in like a very angry lion. That’s one way to describe the jobs killing and the national security and innovation undermining sequestration budget cuts to defense and non-defense programs now being implemented. Still, there is hope that Congress and the White House can work out a long-term deal to end sequestration. As AIA President and CEO Marion C. Blakey stated following President Obama’s April 10 budget submission to Congress for fiscal year 2014, the upcoming budget cycle “provides an opportunity for our elected leaders to roll up their sleeves and work together on a comprehensive budget agreement that will trim federal spending wisely, while allowing for the long-term investments that make our nation strong.”
One way AIA is continuing the fight to end sequestration is by highlighting the negative impacts sequestration is already having across the country on our Second to None website. The “Sequester Squeeze” feature shows just how these indiscriminate cuts have already affected countless citizens nationwide. From patients being turned away at cancer clinics due to decreased funding, to the cancelation of air shows resulting in the loss of thousands of dollars in local economic revenue, AIA is capturing these impacts to show just how real sequestration is.
If you know of a sequestration impact, and you do not see it on our website, please send it to us through our Second to None impacts web form.
It is worth noting that one positive impact of our Second to None campaign is a greater public engagement with the aerospace and defense industry. With the help of our membership and highly sophisticated social media targeting criteria, AIA was able to generate over 73,000 letters to elected official during the month of February through our Second to None website. These targeted ads included Facebook, Twitter, LinkedIn and even video advertising on YouTube. As AIA worked aggressively in targeting a large audience, we also utilized social media applications to make it as easy for people to take action and oppose both defense and non-defense budget cuts required by sequestration.
In addition to the thousands of letters generated, AIA was also able to grow our following on Facebook by 2,000 percent. With consistent and targeted advertising, AIA‘s social media blitz reached millions of social media users across numerous platforms.
AIA Source: adam.kostecki[at]aia-aerospace.org