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Media Isn't a Four Letter Word Fifth Edition [ Buy! ]
A Guide to Effective Encounters with the Members of the Fourth Estate
* This title has a discounted price of $10.00 for AIA members (applied at checkout).
Written by veteran industry and government public relations proactitioners David J. Shea and John F. Gulick and is a comprehensive compilation of practical tips and valuable guidance in dealing effectively with the news media. Initially published in 1994 by the Electronics Industries Alliance (EIA) and significantly revised and expanded in this fifth edition to include perspectives from several prominent print and broadcast journalists.
* The price of this title for shipping outside of the US and Canada is 19.95
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