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Boeing’s Bill Shook accepts AIA Leonard Ross Memorial Award for Achievement at 2022 S-Series Integrated Product Support User Forum

Vienna, Austria (Oct. 25, 2022) — The Aerospace Industries Association (AIA) has awarded Bill Shook, Associate Technical Fellow for The Boeing Company, with the prestigious Leonard Ross Memorial Award for Achievement. The annual award is given to an individual who has exhibited individual excellence, outstanding performance, and long-term achievement in product support on behalf of the aerospace and defense industry.

A 32-year employee of The Boeing Company currently based in St. Louis, Mo., Shook is a long-time advocate for the standardization of Training Needs Analysis (TNA). He is credited for championing the task teams and Department of Defense relationships necessary to establish a technical solution that not only standardizes a digital means to exchange support personnel training requirements, but also to efficiently manages the synchronization of TNA with the technical publications supporting a product’s lifecycle. Shook has received international recognition for his contribution as the Steering Committee Chair and primary author of S6000T (International specification for training analysis and design).

“AIA is honored to award Bill Shook with the Len Ross award for his leadership in product service and standardization,” Rusty Rentsch, AIA Vice President of Technical Operations, said. “Bill’s contributions have shaped how our industry trains its world-class workforce and will continue to pay dividends in terms of improved aircraft readiness and greater efficiency in integrated product support procedures.”

“Bill has been an active and valuable member of the AIA Product Support Committee since 2012, and he continues to work tirelessly to represent US interests in the harmonization and governance of the S-Series,” said Lynn Williams, Chair of the AIA’s Product Support Committee and Director, Acquisition Policy, Boeing Global Services & Government Operations. “I learn more from Bill each and every time we have a conversation, and I’m very grateful for his service to the PSC. Bill’s unmatched dedication to enhancing collaboration between customers and industry, and his steadfast commitment to improving product support outcomes is the embodiment of the Leonard Ross Memorial Award. I want to congratulate Bill on this well-deserved recognition!”

Shook’s award was internationally recognized on October 18 during the S-Series Integrated Product Support User Forum, hosted by the AeroSpace and Defences Industries Association of Europe. Approximately, 300 product support professionals from over 20 countries were on hand to offer their congratulations.   

AIA’s Product Support Committee champions the standardization of data structures to reduce development, production, and sustainment costs, and improve competition within the global market. Leonard Ross, former vice chairman of the AIA Product Support Committee established the exceptional service award program in 1989 to honor past and present members of the committee. Upon his passing, the award was renamed to honor him and is earned solely through peer recognition of long-term achievements to a member of an AIA organization. Shook is the 16th recipient of the award.


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